BMW celebrates half a century of sport sedan excellence with the debut of the 2026 BMW M340i xDrive 50 Jahre Edition, a model that honours 50 years of the legendary 3 Series lineage. Limited to just 100 units across Canada, this special edition blends heritage, craftsmanship, and modern performance into one exclusive package.

A Heritage Reimagined
Six exclusive BMW Individual exterior finishes pay homage to classic 3 Series generations: Madeira Red Metallic, Laguna Green Metallic, Avus Blue Metallic, Carbon Black Metallic, Deep Green Metallic, and Citrin Black Metallic. Each shade reflects the character and spirit of its era, reinterpreted for today’s drivers.

Distinctive Design and Performance
Equipped with 20-inch forged M Performance wheels, a M Performance Exhaust system, and BMW Individual Merino Leather upholstery, the 50 Jahre Edition captures the essence of driving passion. Under the hood, the celebrated 3.0-litre inline-six B58 engine delivers a refined yet powerful drive that defines the M Performance DNA.

A Legacy that Defines a Brand
Since 1975, the BMW 3 Series has set the benchmark for driving dynamics and design in the sports sedan segment. The 2026 50 Jahre Edition pays homage to this heritage while embracing the future of performance luxury — a perfect balance of tradition and innovation crafted for those who appreciate exclusivity and authentic driving pleasure.