The BMW Group is set to make a powerful statement at IAA Mobility 2025 in Munich. From September 8–14, BMW, MINI, and BMW Motorrad will showcase their latest innovations across two key venues:
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IAA Mobility Summit at Messe München (Hall A1) – focused on trade visitors and industry experts.
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Open Space at Max-Joseph-Platz – a free, immersive experience for the public, right in the heart of Munich.
In addition, BMW Welt and the BMW Museum will host unique exhibitions and digital experiences that celebrate both the future and the rich heritage of the BMW Group.
The Premiere of the Neue Klasse: Introducing the BMW iX3
The highlight of IAA 2025 is the world premiere of the all-new BMW iX3, the first model of the revolutionary Neue Klasse. This vehicle marks a major leap forward in:
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Electric mobility
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Digitalisation and connectivity
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Sustainability and circularity
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Advanced design and user experience with the new BMW Panoramic iDrive
The BMW iX3 represents not only a new model, but also the foundation for the future of all BMW vehicles, regardless of powertrain.
Experiences at the Open Space
At Max-Joseph-Platz, visitors will step into a dynamic world of innovation and entertainment:
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BMW iX3 Masterclasses: Daily deep dives into the technology and design of the Neue Klasse.
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BMW Panoramic iDrive Demonstrations: Showcasing the next evolution in display and control.
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BMW Charging Zone: Featuring the debut of bidirectional charging (Vehicle-to-Home and Vehicle-to-Grid), with expert guidance on home and public charging solutions.
Alongside the BMW iX3, visitors can also experience the BMW i4, i5, i7, iX, the new BMW M5 Touring plug-in hybrid, and the BMW X3 30e xDrive.
BMW Motorrad fans will enjoy a look at the BMW CE 02 and CE 04 electric scooters, as well as the BMW Vision CE concept.
MINI will take over Lenbachplatz and Max-Joseph-Platz with a fully refurbished MINI Pavilion, headlined by two world-premiere JCW show cars that celebrate MINI’s racing spirit and lifestyle DNA.
And for families, the Family Area brings fun with LEGO builds, a Disney+ Dance Challenge, creative workshops, and more.
Events Beyond the City Centre
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BMW Welt: Showcasing the BMW iX3, BMW Charging, and unveiling a new High-Power Charging Hub with eight fast-charging points.
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BMW Museum: Launching the BMW DigiTour, a free interactive web app offering digital guided tours of BMW’s history and design legacy.
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Exhibition Centre (Messe München): Expert talks and technology presentations covering hydrogen, fuel cells, plug-in hybrids, and alternative fuels. A restored 1961 BMW 1500 Neue Klasse will also make a special appearance, bridging BMW’s legendary past with its fute.
Commitment to Sustainability
Sustainability is at the core of BMW’s IAA 2025 presence. Across the venues, the BMW Group emphasizes circularity and carbon reduction:
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Over 80% of materials at the Open Space will be reused or repurposed.
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Installations, plants, robots, and even event technology are designed for extended use.
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The Neue Klasse itself reflects BMW’s commitment to reducing CO₂ emissions throughout a vehicle’s lifecycle.
Why This Matters
IAA Mobility 2025 is more than a motor show—it is a global stage for the future of mobility. The debut of the Neue Klasse BMW iX3 signals the dawn of a new era for the brand, while MINI and BMW Motorrad demonstrate their own bold visions for innovation and lifestyle.
For fans, families, and future owners alike, Munich will transform into an open canvas of creativity, performance, and sustainability.
BMW Toronto will continue sharing updates and insights from IAA Mobility 2025. Stay tuned as we bring you closer to the innovations shaping the future of driving.
